The White Plains BID Mission
We want to provide the shoppers and residents with an informal, clean, neat, uncluttered, well-organized atmosphere. The White Plain BID helps to create a pleasant shopping experience by providing augmented services
Helping Keep the District Clean
The White Plains Road BID considers street cleaning one of its most important responsibilities as the overall appearance of the area makes a lasting first impression.
How we’ve helped improve conditions
Advertising The Shopping District
The White Plains Road BID views advertising as the best way to publicize the uniqueness of the shopping district. To that end, In cooperation with a group of local businesses, the BID has developed a comprehensive, year-round advertising campaign with Bronx Cablevision through Bee-Harris Productions. These commercials appear on NEWS 12, CNN, E!, BET, SPIKE, COMEDY, MTV Tres, VERSUS and MTV2 at a minimum of 52 spots per week.