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Our Mission – White Plains Road Business Improvement District

The White Plains BID Mission

We want to provide the shoppers and residents with an informal, clean, neat, uncluttered, well-organized atmosphere. The White Plain BID helps to create a pleasant shopping experience by providing augmented services

Helping Keep the District Clean

The White Plains Road BID considers street cleaning one of its most important responsibilities as the overall appearance of the area makes a lasting first impression.

How we’ve helped improve conditions

  • With help from generous donors, we have provided an abundance of garbage pails to the district
  • The BID provides a uniformed street cleaner who sweeps the sidewalks and curbs twice per day and regularly empties the garbage pails
  • We are working closely with NYPD 49th Precinct, CB 11 and various community groups to rid the area of graffiti

Beautification

In conjunction with Five Boro Flag, Banner & Sign, we have developed a banner which appears on the historic lampposts throughout the district.

Decorating & Promotion

On display from Thanksgiving to New Years the customized lighting display is the focal point of our yearly holiday celebration.
A Santa Claus is also provided for free photo-ops

Advertising The Shopping District

The White Plains Road BID views advertising as the best way to publicize the uniqueness of the shopping district. To that end, In cooperation with a group of local businesses, the BID has developed a comprehensive, year-round advertising campaign with Bronx Cablevision through Bee-Harris Productions. These commercials appear on NEWS 12, CNN, E!, BET, SPIKE, COMEDY, MTV Tres, VERSUS and MTV2 at a minimum of 52 spots per week.

WORKING TOGETHER

We our proud to partner with local business and private donors in our efforts to improve the shopping

Our Community

The local community is home to beautiful parks, the Bronx Zoo and Botanical Gardens,
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Shopping

Home of over 100 Stores with an Shopping and Dining Options for everyone.
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Our History

Rich in History, see how our community has grown and changed in the last century,
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